Plan Your Content

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If you’re considering adding a blog to your site, you’ll want to have a plan beforehand. Planning your blog will help your subject matter remain consistent over time. It’ll also help you determine whether or not there’s enough material to maintain a steady stream of posts.

One pitfall many new bloggers run into is starting a blog that isn’t posted to frequently enough. A shortage of recent posts can give your visitors a bad impression of your business. One may think “I wonder if they’re still in business” or “they may want to hire a writer.”

A blog, like any other customer facing aspect of your business, communicates your brand. If it isn’t maintained and given proper attention, people will notice. Post regularly and keep your content fresh. Give your audience a reason to visit often.

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Categories and Tags

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If you write about a variety of subjects, categories can help your readers find the posts that are most relevant to them. For instance, if you run a consulting business, you may want some of your posts to reflect work you’ve done with previous clients, while having other posts act as informational resources. In this particular case, you can set up 2 categories: one labeled Projects and another labeled Resources. You’d then place your posts in their respective categories.

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Pages vs. Posts

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If you’re new to WordPress you may be wondering what’s the big deal behind Pages and Posts. At first glance they appear to be one and the same: if you were to create either a new page or a new post you’d be presented with nearly identical interfaces and in many cases the public appearance of pages and posts will look the same.

Don’t let this fool you. There’s a very fundamental difference between the two and that difference is what makes CMSs, like WordPress, great platforms for integrating blogs with traditional websites.

Pages

Think about the kind of pages that make up a typical website. Most often you’ll see pages like “Home”, “About Us”, “Services”, “Contact Us”, etc. Within WordPress these are often treated as Pages; documents that have no particular regard for the time they were posted.

For example, when you visit the “About Us” page of your favorite company’s website you don’t expect the content to be very different from what was available there a week ago.

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The paradigm of Physics Education needs a 21st century make-over. In our current world, the process of acquiring a physics education happens almost exclusively in school settings in non-real, non-personal terms. Physics itself exists in the real world and is open for exploration by anyone.

Physics is a method of thinking about the world around you. Understanding physics helps you make better informed decisions, not just figuring out when two trains will meet, but in how to determine which train to take. Physics methods help us assess the information which bombards us on a daily basis to determine its validity and accuracy. The abundance of information in the modern world makes this tool necessary for every day life: physics does not teach you what to think;  it teaches you efficient, systemics ways of approaching the world around you.

Having taught Physics in schools for over two decades on three different continents, it has been very frustrating to observe that some students are excluded from accessing Physics by the structure of the schools themselves. This website is an attempt to create a better way for those students.